Ekahau – Repositioning Positioning

Company
Ekahau is a leading provider of Wi-Fi positioning technology.

Challenge
Ekahau needed to move up in the value net and position itself as a solution provider instead of a middleware vendor. The main challenge was to analyze and select the right verticals.

Our Solution
We devised a structured framework for analyzing and selecting vertical segments, helped select the most promising targets, and developed value propositions, offering descriptions and ROI calculators for the sales people used.

The Results
Ekahau has gained massive traction in the health care segment, closed major sales in Europe and USA, and raised $16 M in additional funding.